Redefining with Khalifa Shop in South Korea
Our first special partnership comes all the way from South Korea, Kondition x Team Khalifa.
Kondition is proud to announce that it is an official reseller of popular South Korea's skate shop, Team Khalifa's signature FAKIE 长板 caps.
Who is Team Khalifa
Khalifa Shop is a skate shop located all the way in Andong, South Korea plays home to a community of skaters who believe in redefining what it means to be a skater from head to toes.
Khalifa Shop's Founder, Lee Ho Woo (이호우) donning the red FAKIE cap.
The shop's boss, Lee Ho Woo (이호우), heavily influenced by the idea of 'community' believed that bringing a group of talented individuals would create a homogenous ideal of 'redefinition' to the ever-growing longboard scene in South Korea. What better way to speak to the community through the team's skating skills and apparel.
Team Khalifa's influence extends to beyond its shores. Yes, we're talking about Japan.
The Inspiration
박동진 (Park Dong Jin) is the designer behind the signature cap. What started out as an inspiration from a local rapper in the hip hop scene became to reality when Park was approached by Lee to create an accessory that Team Khalifa could don and fly the flag high.
Fakie长板 Cap (Black) from top down
FAKIE is actually a stance a longboarder adopts while riding a longboard, the opposite of it is called Goofy. But who would wants to have 'GOOFY' on their heads and be taken seriously?
长板 is actually the Chinese characters that represent 'longboard'.
The entire logo is actually inverted because who said you defined how designs on a cap should be. Hence, redefinition.
What to Expect
Both Kondition and Khalifa Shop believes in the redefining. Being an official reseller for Team Khalifa's caps not only show the support we have for the notion but also paves open a path to sell in Southeast Asia where the support for Team Khalifa is strong among the longboard community.
Longboarders from countries e.g. Taiwan, Thailand, Malaysia, Singapore will now have access to getting their hands on Khalifa's signature cap as well as other apparels that will be made available soon.